05 / Foil Pressure Dwell Heat
Foil Pressure Dwell Heat is an online course designed to teach artists and printers the fundamentals of foil printing. I developed the course content, brand identity, marketing strategy, and full launch campaign.
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Branding, marketing strategy, web design, course creation, and campaign activations for Foil Pressure Dwell Heat.
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Create a confident, approachable brand voice that empowers creatives to add foil printing to their skill set. Blend technical expertise with beautiful visuals to demystify the foil printing process and spark excitement around learning a new craft.
Marketing Activations
and Strategy
The launch campaign centered around building anticipation through Instagram teasers and a waitlist signup. Once on the list, subscribers received a welcome email series that introduced my teaching style and expertise, building trust and connection.
Free downloadable guides offered additional entry points to the email list, expanding reach.
The course launched with a one-week promotional window supported by email marketing, social media, affiliate collaborations, and targeted advertising. Now an evergreen product, Foil Pressure Dwell Heat continues to grow organically, with new students discovering it through ongoing lead generation efforts like social media content and free resources.
learn the magic
of foil printing
