01 / Makeready

Makeready is an online course designed for aspiring letterpress printers. I created the course content, brand identity, and full marketing campaign from the ground up.

  • Branding, marketing, web design, and strategic launch campaign for Sal Studios.

  • Lead with visually rich, creative photography that resonates with artists and makers. Build personal connections, establish trust in my expertise, and create excitement around learning a hands-on, heritage art form.

  • Heirloom Photo Company: Photographer
    Sally Thompson:
    Branding, Marketing, Web Design, Copywriting, Social Media, and Advertising

Marketing Activations

and Strategy

The campaign began with Instagram teasers and a waitlist to capture early interest. Subscribers entered an email sequence that introduced my brand, built trust in my printing expertise, and positioned the course as the next step in their creative growth.

To expand reach and grow my email list, I also offered free downloadable guides—each designed to provide immediate value while nurturing potential students through educational content.

The course launched with a focused one-week promo, backed by email marketing, social content, affiliate partnerships, and paid ads.

Now evergreen, the course runs smoothly with creatives discovering it through Instagram, joining via freebies, and moving through an automated funnel that nurtures and converts.

an in-depth education for the aspiring letterpress printer

let’s get inky.