03 / Sal Studios

Sal Studios is a boutique stationery brand specializing in luxury, design-forward wedding invitations and paper goods. I built the brand from the ground up, leading all creative direction, product development, marketing, and customer experience.

Brand identity, product design, website design, packaging, photography direction, marketing strategy, and customer journey for Sal Studios.
Create a high-end, approachable brand experience that simplifies the stationery process without sacrificing quality. Focus on thoughtful design, beautiful presentation, and a warm, personalized client experience to make couples feel confident, supported, and excited about their wedding paper.

Marketing Activations
and Strategy

Sal Studios’ marketing centers around an elegant, welcoming website, organic social media presence, targeted advertising, and strategic email marketing.

Photography and visual storytelling highlight the quality, craftsmanship, and customization options available.

Clear, streamlined product offerings combined with transparent pricing tools and curated add-ons position Sal Studios as a trusted, high-quality choice for modern couples seeking luxury stationery without the stress.